01
Parts & Service Vendors
New-old-stock and reproduction components, electrical spares, brake and clutch specialists, magneto and SU carburettor services. The technical backbone of the hall.
Typical stands: 3 × 3 m · 4 × 3 m · 6 × 3 m
Exhibitors & Trade
The buyers are already on site.
You simply need a stand.
Every July, 27,400 verified owners, restorers and historians file through the Donington trade halls looking for period-correct parts, signed memorabilia and the craftsmen who keep their machines alive. The 2026 trade hall is now booking — 186 stands, four categories, one audience worth showing up for.
A Trade Floor That Sells Itself
You are not pitching to a crowd. You are meeting a register of qualified buyers.
The Historic Motorsport Show trade hall has grown deliberately, and predictably, since the first edition in 2007. That year, forty-two stands lined a single hangar; in 2025, one hundred and eighty-six occupied the expanded hall. The growth has not come from chasing volume — it has come from the audience itself: 27,400 visitors a year, the great majority of them owners of pre-1980 competition cars, registered club members, or professional restorers. They arrive with parts lists, project budgets and a working knowledge of what is and is not period-correct.
If your business touches historic motorsport — supply, restoration, club representation, signed collectables, technical literature — this is the single most concentrated weekend of qualified enquiry in the British calendar. Three days at Donington, a verified audience, and a trade floor organised so each category has its own village.
Five Stand Categories
Pick the category that fits your business.
Every stand is allocated by category to keep clusters coherent and footfall purposeful. Tell us which one fits and we will route you to the right village.
02
Restoration Specialists
Body, trim, paint, machining and engine shops offering fixed-price project enquiries. Most exhibitors in this category arrive with a portfolio book and leave with a year's worth of work.
Typical stands: 6 × 3 m · 8 × 3 m
03
Clubs & Associations
Single-marque owners' clubs, register groups and historic racing series. Not-for-profit stands with negotiated rates, positioned in the central aisle for maximum visibility.
Typical stands: 6 × 3 m · 9 × 3 m · corner plots
04
Memorabilia & Literature
Signed prints, period programmes, original posters, race-worn apparel and out-of-print service sheets. The category with the highest per-square-foot return and the longest dwell time.
Typical stands: 3 × 3 m · 4 × 3 m
05
Premium Brand Partner
For marques, watch brands, lubricant houses, auction houses and heritage automotive partners who want a presence on the main concourse rather than inside the trade hall. Bespoke builds, hospitality suites and vehicle displays by arrangement.
Bespoke footprint · pricing on application
Stand Packages
Four tiers. One trade floor. Choose the one that fits.
All tiers include three days of trading, exhibitor wristbands, overnight security, electricity on request and listing in the printed show programme. Final 2026 pricing is set in November; indicative entry points are listed below.
| Tier | Footprint | Best For | What's Included | Entry Point |
|---|---|---|---|---|
| Trade Single stand | 3 × 3 m | Sole traders, niche parts suppliers | Standard shell, exhibitor passes (×2), programme listing | From £xxx |
| Club Not-for-profit | 6 × 3 m | Owners' clubs, registers, racing series | Negotiated rate, central-aisle position, passes (×4) | From £xxx |
| Premier Most booked | 6 × 3 m to 9 × 3 m | Restoration shops, memorabilia dealers | Custom build, corner position, passes (×6), programme feature | From £xxx |
| Brand Partner Bespoke | By arrangement | Marques, lifestyle partners, auction houses | Concourse presence, vehicle display, hospitality, press support | By application |
Final 2026 rates confirmed with the trade pack in November. Club and Premier tiers are allocated on prior-exhibitor loyalty before public release.
In Their Words
Three exhibitors. Three reasons they rebook.
"We have shown at the bigger generic car shows for fifteen years. Donington is the only one where a customer walks up with a chassis plate, a parts book and a chequebook. In 2024 we wrote fourteen restoration enquiries on the stand — six became full builds."
"The club village is the smartest part of the weekend. Members travel to meet each other, and they want our regalia, our books, our spares. We sold out of 2025 calendars by Saturday lunchtime and fielded more new-member enquiries than at any other show on our calendar."
"Period programmes and signed prints need the right room. Donington gives us that room — quiet enough to talk, busy enough to matter. We did more business in three days than at our entire autumn fair run."
The Audience, Quantified
Three days. One race circuit. A verified register of buyers.
27,400
Verified visitors across the 2024 edition — owners, restorers, historians
1,247
Entered competition vehicles on the 2024 grid, spanning 1900 to 1979
186
Trade exhibitor stands booked for 2025 — the largest trade hall in our history
18
Consecutive editions since 2007 — the UK's longest-running dedicated historic motorsport event
Request a Trade Pack
Tell us what you exhibit. We will send the pack the same day.
The 2026 trade pack includes the floor plan, stand allocation policy, build regulations, electrical order forms and the loyalty rebooking window for prior exhibitors. Submit the form or write directly to the trade office.
- Trade Office [email protected]
- Telephone +44 1332 810 270
- Office Hours Monday–Friday, 09:00–17:00 GMT